In today’s digital age, reaching more customers online is essential for businesses of all sizes. The internet offers a vast array of opportunities to connect with potential customers, but it can be overwhelming to know where to start and that’s where we come in. Let’s explore some effective ways to reach more customers online. Optimize … Continue Reading
Automation has earned a bad reputation as an eliminator of jobs in many industries. When it comes to the tech industry, the ultimate goal is automation. We strive to automate everything that we can in our attempts to simplify the software development and delivery processes. By focusing so much on automation and improving operational efficiency, … Continue Reading
Simplicity can often be misunderstood as inefficient or ineffective. This way of thinking is quite destructive–even though we do have to admit that it is often the reason that our clients find us. It’s very easy to disregard a simple solution for a more complex one, especially in technology. This experience is what we refer … Continue Reading
The only constant is change. This is likely a phrase that most are familiar with. An organization that doesn’t change will eventually fade away and become irrelevant. This fate is not always a guarantee, however, the likelihood of reaching this result is increased when an organization becomes complacent and believes “this is the way we’ve … Continue Reading
Entering a new market can be difficult for any business. With poor execution, success is unlikely to be obtained so its important to make sure that the steps taken count. The framework we typically recommend helps to market and sell technical software products by focusing on the value provided. Value can certainly be expressed through … Continue Reading
One of the common pitfalls with maintaining multiple environments is ensuring that the gaps between each environment doesn’t grow too large. The larger the gap, the more difficult it is to ensure a consistent experience. To help combat this issue, we follow the Dev/prod parity guidelines offered by the twelve-factor app guide. These gaps break … Continue Reading